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Acquisition Briefs
An acquisition brief puts on one page the audience description you have already settled, the channel names you plan to use, and the figures that still cannot support a conclusion. It does not operate an ads account, buy installs, or promise a cost or a scale of acquisition. Regions that were not provided are not written as markets already entered.
- Audience description quoted only from what you provide
- Channel names and definitions
- Figures that cannot support a conclusion, marked apart
- Questions that still need your confirmation